By function
Sales and Marketing teams
Faster output that still sounds like you
Commercial teams were the first to adopt AI and the first to discover its failure mode: content that is quick, plausible and interchangeable with every competitor's. The training is about speed with a voice - and about what never reaches a customer unchecked.
1.Meeting prep in minutes
The situation
Proper preparation for a customer meeting - the account history, the sector context, the last three conversations - takes an hour that rarely exists, so it often does not happen.
In practice
Reps prepare with an assistant working across the account record and public context, walk in knowing what changed since last time, and spend the saved hour selling. What the assistant asserts gets checked against the record before it is repeated to a customer.
2.Proposals and campaigns with a voice
The situation
Drafts are fast now. So are everyone else's, and it shows: the same phrases, the same structure, the same nothing. Meanwhile a fabricated claim in a proposal is a commercial incident.
In practice
Drafting with AI and editing into the organisation's own voice, with a verification pass on every factual claim - prices, capabilities, dates - before anything carries the company's name.
3.Pipeline reporting someone will stand behind
The situation
The forecast is assembled from CRM data everyone knows is patchy, then defended in a meeting by whoever compiled it.
In practice
Cleaning the data the forecast depends on, using AI to interrogate the pipeline and pressure-test the story it tells, and keeping the judgement calls - what is really going to close - with the people who own the deals.
4.A team assistant for the questions that repeat
The situation
The same product, pricing and objection-handling questions are answered by the most experienced people over and over, in DMs, at speed, from memory.
In practice
The team builds an assistant grounded in its own approved material - battlecards, pricing rules, case studies - scoped to one job, tested against awkward cases, and clear about when to hand back to a person.
Start with the measurement, not the course list
The 6 courses cited above are a starting point. The assessment scores your teams across five dimensions and recommends training against the gaps it actually finds.